By Matt Kaas, Life Marketing Consultant
Let’s talk about a concept that will work for the financial professional who most likely picked up this magazine to see what the “hot” caps and rates were on an annuity, happened to stumble upon this article, and hasn’t figured out that it is about life insurance. If that is you, bear with me for five minutes, the time it takes you to read 400 words, and I think you will be able to identify a few suitable prospect opportunities for this idea within your existing book of business.